Privacy policy

This Privacy Policy describes how we collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Title

Last updated: October 27, 2024

1. Changes to This Privacy Policy

2. Collecting Personal Information

3. Sharing Personal Information

4. Behavioural Advertising

5. Using Personal Information

6. Selling Personal Information

7. Your Rights

8. Cookies

9. Changes

10. Contact

11. Complaints

1. changes to this privacy policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

2. collecting personal information

Privacy Policy

At Matify, we prioritize the privacy of our users. We collect personal information to provide, improve, and secure our services, in compliance with applicable legal requirements and to maintain a safe environment. The information we collect varies based on your interactions with us.

In addition to the specifics below, we may use your information to communicate, enhance our services, meet legal obligations, and enforce applicable terms of service. Here’s a breakdown of the data we collect:

 

I. Device Information

  • Purpose of Collection: To display the website accurately and perform analytics to optimize site performance.
  • Source of Collection: Collected automatically when you visit the site through cookies, log files, tags, and pixels.
  • Disclosure for Business Purpose: Shared with Shopify, our processing partner.
  • Personal Information Collected: Browser version, IP address, time zone, cookie information, viewed products, search terms, and overall site interaction data.

II. Order Information

  • Purpose of Collection: To fulfill your orders and provide services, process payments, arrange shipping, issue invoices, communicate order updates, and screen orders for potential risks. We may also send marketing information based on your preferences.
  • Source of Collection: Directly from you during checkout or order placement.
  • Disclosure for Business Purpose: Shared with Shopify, our processing partner.
  • Personal Information Collected: Name, billing address, shipping address, payment details (e.g., credit card information), email, and phone number.

III. Customer Support Information

  • Purpose of Collection: To deliver effective customer support and respond to inquiries.
  • Source of Collection: Provided directly by you during customer support interactions.

Minors

Our website is intended for users aged 13 and above. We do not intentionally collect information from children. If you believe your child has submitted personal information to us, please contact us at Contact Form to request deletion.

3. sharing personal information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:


We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:


- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.


- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).


- We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.


For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.


You can opt out of targeted advertising by:


FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info.

5. using personal information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

 

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:


- Your consent;

- The performance of the contract between you and the Site;

- Compliance with our legal obligations;

- To protect your vital interests;

- To perform a task carried out in the public interest;

- For our legitimate interests, which do not override your fundamental rights and freedoms.

 

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

 

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.


We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.


Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.


Services that include elements of automated decision-making include:


- Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.

- Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

6. selling personal information

Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

7. your rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
  • Right to Delete: You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt out of Sale or Sharing or Targeted Advertising: You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.
  • Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
  • Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
  • Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
  • Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

8. cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.


We use the following cookies to optimize your experience on our Site and to provide our services.


[Be sure to check this list against Shopify’s current list of cookies on the merchant storefront: https://www.shopify.com/legal/cookies ]

 

Cookies Necessary for the Functioning of the Store

Reporting and Analytics

Our website also recognizes the Global Privacy Control (GPC) signal, which enables you to opt-out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat such signal as a valid request to opt out of sharing / targeted advertising for the associated browser or device, and, if we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.

9. changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

10. contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at buissnes@deskmatcreations.com or use our contact form

For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.

11. complaints

As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.


If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority.